“The Hoffman people regularly approach me with story ideas or briefing requests that are sharp, compelling and most importantly, relevant to what I am currently writing about. I also appreciate the fact that they honour my deadlines and requests for follow up material without fail. They seem to brief their clients well and to speak candidly in plain English, which makes for a refreshing change in this industry.”
– Stuart Lauchlan, Freelance Enterprise Software Journalist
London is one of the world’s largest international media hubs. Hoffman Europe’s headquarters are situated in Old Street (the Silicon Roundabout), where many tech innovations are born.
Achieving good publicity in the UK is not easy, nor is it for the faint of heart! National, broadcast and even trade media reporters are notoriously hard-hitting. This journalistic ferocity is a proud aspect of British culture and results in editorial coverage that is renowned globally for its insight, authenticity and balance.
Since the 2000s, The Agency has extended its presence to Germany and Spain, where some of the world’s biggest annual conferences and tradeshows, such as CeBIT and Mobile World Congress, are held.
As the influence of digital and social media continues to grow, the Hoffman Europe team applies its storytelling expertise to create integrated PR programmes, which have successfully helped its global and regional clients get the right attention.