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China is currently in the midst of massive changes. It’s experienced glamour at the Beijing Olympics and it expects to see more excitement at the World Expo 2010. China is on its way to becoming a political and economic superpower, as Chinese companies expand across the globe.
Though these great changes present an opportunity for new companies to enter the Chinese marketplace, it’s never simple for foreign companies to do so. Regionalism, infrastructure bottlenecks, language and cultural differences, and nationalism can hamper the success of foreign companies operating in the market. In such an environment, public relations becomes all the more important for success.
As for the media environment in China, although government control and political censorship remain, a number of new media players like social network Xiaonei, video-sharing site Tudou and the booming blogosphere have been pushing the boundaries, helping China move up in the world of Web 2.0.
Understanding the complexities of China – its opaque political system, rapid economic growth, regional differences and increasingly aggressive media environment – Hoffman China strives to provide both international and national operations through a combination of traditional PR and Web 2.0 approaches.
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Don't Ignore China |
