The Hoffman Agency Global Technology Public and Media Relations Based In Silicon Valley, California
tr>



CLIENTS

 
Axis High Tech PR Client

ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM’s comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, video engines, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools.

Region: Asia Pacific

 

Axis High Tech PR Client

AXIS COMMUNICATIONS

Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis’ products and solutions are focused on applications such as security, surveillance, remote monitoring and document management.

Region: Europe

 

blue coat

BLUE COAT

Blue Coat Systems is the technology leader in application delivery networking. Blue Coat offers an application delivery network Infrastructure that provides the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere. 

Region: Asia Pacific

 

cisco

CISCO

Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Through technology innovation, operational excellence and corporate social responsibility, the company designs and sells consumer electronics, networking, and communications technology and services.

Region: Asia Pacific

 

cognex

COGNEX

Cognex is the world’s leading provider of vision systems, vision software, vision sensors and surface inspection systems used in manufacturing automation. Cognex is also a leader in industrial ID readers. 

Cognex vision helps companies improve product quality, eliminate production errors, lower manufacturing costs, and exceed consumer expectations for high-quality products at an affordable price.

Region: Asia Pacific

 

Epicor High Tech PR Client

EPICOR

Epicor is a global leader, delivering business software solutions to the manufacturing, distribution, retail, hospitality and services industries. Epicor provides integrated enterprise resource planning, customer relationship management, supply chain management and enterprise retail software solutions that enable companies to drive increased efficiency and improve profitability.

Region: Asia Pacific

 

FUJITSU

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 186,000 employees supporting customers in more than 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers.

Region: Asia Pacific

 

Google High Tech PR Client

GOOGLE

Google’s innovative search technologies connect millions of people around the world with information every day. It is a top Web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users.

Region: Asia Pacific

 

Google High Tech PR Client

GOOGLE ENTERPRISE

Google Enterprise products make users more productive by combining the innovation and ease of use of Google’s consumer products with the features, security and support that organizations require. Google Enterprise offers solutions to meet the needs of organizations of all sizes. It has more than 30,000 search and 2,000,000 Google Apps customers.

Region: Asia Pacific

 

INFOR

Infor givess customers a better, more collaborative relationship with their business software provider. It offers a new breed of business software: created for evolution, not revolution. Infor’s software is simple to buy, easy to deploy and convenient to manage. Its 70,000 customers in more than 100 countries enjoy these benefits.

Region: Asia Pacific

 

IntelePeer High Tech PR Client

INTELEPEER

IntelePeer is a leader in hosted on-demand rich media services used by carriers, online businesses and software vendors to easily deliver voice and multimedia capabilities from within a Web- or IP-based application to any phone or network-connected device. Its innovative IntelePeer AppworX platform offers high-quality interactive voice, video, SMS, data and other rich-media features that can be embedded into webcasting, social networking, entertainment and e-commerce applications, providing a more enjoyable and productive Web experience. Business professionals who use customer relationship management software and common communications tools such as e-mail also rely on the company for instant access to click-to-call, voiceblast, videoblast, text-to-speech, conferencing and other features.

Region: North America


jabra

JABRA

Jabra markets a broad range of hands-free solutions for mobile phones, contact centers, offices and Unified Communications. Jabra’s award-winning product range includes the world’s best-selling Unified Communications, Bluetooth, corded and wireless headsets.

Region: Asia Pacific

 

kofax

KOFAX

Kofax provides solutions that streamline the flow of information throughout an organization by managing the capture, transformation and exchange of business-critical information arising in paper, fax and electronic formats in a more accurate, timely and cost-effective manner. These solutions provide a rapid return on investment to thousands of customers in financial services, government, business process outsourcing, healthcare, supply chain and other markets.

Region: Asia Pacific

 

Kovio High Tech PR Client

KOVIO

Kovio is developing a new category of semiconductor products using printed silicon electronics and thin film technology. Kovio’s approach delivers a unique and compelling value proposition in multiple industries, including retail, pharmaceuticals, consumer electronics, transportation, manufacturing and energy.

Region: North America

 

LORING WARD

Loring Ward serves some of the most knowledgeable, professional and experienced investment advisors and private investment clients in the United States. The company takes great pride in providing independent advisors with a prudent investment philosophy, a turnkey portfolio management program, a platform for growth and a community for sharing ideas.

Region: North America

 

MILMEGA

Since 1987 MILMEGA Ltd. has been designing, developing and manufacturing solid state high-power broadband amplifiers for commercial and government purposes. MILMEGA offers a comprehensive product line of microwave and RF amplifiers, renowned for their quality and flexibility. MILMEGA prides itself on having built a reputation for a flexible and dynamic approach to meeting customer requirements. MILMEGA’s promise to customers is simple ... It delivers the type of service customers deserve, when they want it.

Region: Asia Pacific

 

NetOne High Tech PR Client

MIPS

MIPS Technologies is a leading provider of industry-standard processor architectures and cores that power some of the world’s most popular products for the home entertainment, communications, networking and portable multimedia markets.

Region: North America


NetOne High Tech PR Client

NETONE SYSTEMS

NetOne Systems is the largest networking integrator in Japan. The company provides network systems and high-quality technical, consulting, design, creation and management services to customers.

Region: Asia Pacific


OBJET GEOMETRIES

Objet Geometries is a pioneer in photopolymer jetting. It develops, manufactures and globally markets ultra-thin-layer, high-resolution 3-D printing systems and materials that utilize PolyJet and PolyJet Matrix polymer jetting technologies to print ultra-thin layers.

Region: Asia Pacific

 

OKI High Tech PR Client

OKI PRINTING SOLUTIONS

OKI Printing Solutions is a market leader in the global color printer market, with representation in 120 countries worldwide. It offers innovative and leading-edge products and services around the globe and is continuously dedicated to improving the quality of its printing solutions.

Region: Asia Pacific


Polycom High Tech PR Client

POLYCOM

Polycom is the global leader in telepresence, video and voice communications solutions and is a visionary in communications that empower people to connect and collaborate everywhere. Polycom’s high-quality virtual communications solutions enable increased collaboration and productivity, greater flexibility, faster decisions, reduced costs, lower carbon emissions and improved relationships.

Region: Asia Pacific

 

QlikView High Tech PR Client

QLIKTECH

QlikTech is the global leader in next-generation business intelligence solutions, offering sophisticated in-memory analysis and reporting solutions for enterprise and individual customers. The company’s QlikView uses patented in-memory association technology to make sophisticated analysis dramatically easier to deploy, use and maintain.

Region: Asia Pacific


Rambus High Tech PR Client

RAMBUS

Rambus is a technology licensing company specializing in the invention and design of high-speed memory architectures.

Regions: Asia Pacific and North America

 

RS High Tech PR Client

RS COMPONENTS

RS Components distributes more than 450,000 electronic, electromechanical and industrial components from 2,500 suppliers under different trading brands.

Region: Asia Pacific


scribblelive

SCRIBBLELIVE

ScribbleLive is a groundbreaking content delivery platform that gives the new web generation what they want – news now. ScribbleLive enables real-time journalism and audience engagement. Think of it as "live-to-air" for the web. With the immediacy of Twitter and the professional control of a CMS, media outlets and large organizations can maximize the impact of their brands and advertisers.

Region: North America

 

SonicWALL High Tech PR Client

SONICWALL

SonicWALL is a leading provider of integrated network security, mobility and productivity solutions for small- and medium-sized businesses, enterprise branch offices and distributed networks. The company is a pioneer in the emerging category of unified threat management, and through its global network of reseller partners, it serves a variety of industries, including e-commerce, education, healthcare and retail/point-of-sale, as well as the government market.

Regions: Asia Pacific

 

SONY High Tech PR Client

SONY CORPORATION

Sony is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world.

Region: Asia Pacific

 

SPANSION

Spansion is exclusively focused on Flash memory solutions. Flash memory can be found in nearly every electronic device — in cars, printers, networking equipment, set-top boxes, high-definition TVs, games, cell phones and other consumer electronics. Spansion’s solutions are incorporated into electronic products from the top original equipment manufacturers (OEMs) around the world.

Regions: Asia Pacific, Europe and North America

 

suvolta

SUVOLTA

SuVolta develops and licenses semiconductor technologies that enable a significant reduction in IC power consumption while maintaining performance. The SuVolta team includes world-class engineers and scientists with a long history of technology development and innovation to advance the semiconductor industry.

Region: North America

 

SYMANTEC

Symantec was founded in 1982 by visionary computer scientists. The company has evolved to become one of the world’s largest software companies with more than 17,500 employees in more than 40 countries. It provides security, storage and systems management solutions to help customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently than any other company.

Region: Asia Pacific

 

Virtual PBX High Tech PR Client

VIRTUAL PBX

Virtual PBX is the inventor and leading supplier of hosted business phone services. Its hosted PBX services provide customers with advanced phone answering and call routing features without the upfront expense of purchasing their own PBX hardware or the added costs of installation, ongoing maintenance and support. The company serves small firms, businesses with a distributed workforce and those that need toll-free number services for busy call centers.

Region: North America


XILINX

Xilinx is the world’s leading provider of programmable platforms. Xilinx programmable chips are the innovation platform of choice for today’s leading companies for the design of tens of thousands of products that improve the quality of our everyday lives. Due to their inherent flexibility, Xilinx award-winning programmable solutions – silicon, software, IP, evaluation kits and reference designs – are used by more than 20,000 customers.

Regions: Asia Pacific and North America

 



WORLDWIDE
70 North Second Street
San Jose, CA 95113
+1 (408) 286-2611
 
ASIA PACIFIC
The Workst@tion
16th Floor
43 Lyndhurst Terrace
Central, Hong Kong
+852 2581-9380
 
EUROPE
The Hoxton Mix
Third Floor, 86-90 Paul Street
London
EC2A 4NE
+44 (0)20 3137 9480


Conducting PR Amid Disaster in China

What should a PR agency do when a client’s major event is threatened to be overshadowed by a natural disaster? This was the challenge that The Hoffman Agency faced when Dassault Systemes (DS)’s annual Product Lifecycle Management Summit in China coincided with the Great Sichuan Earthquake, the country’s deadliest earthquake in 32 years.

Building a Moat Around Sarantel

In the fall of 2008, Sarantel, a manufacturer of high-performance miniature GPS antennas, needed to persuade handset manufacturers to pay a premium for its new product in a market where most components are perceived as commodities and selected largely on price.

The Hoffman Agency helped Sarantel strategize how to create an “economic moat” around the company by persuading manufacturers and operators that the payoff of investing in this premium component would yield returns that far exceeded its cost.