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part of The Hoffman Agency's Ramp Up Program, your agency team will:
- Review
and analyze your corporate web site and those of your key competitors
for taglines and key messages.
- Investigate
the media and market place landscape for your company and its
key
competitors.
- Interview
key editors, analysts and prospective customers about their awareness
of your
company, the issues surrounding your products, and who the key
players are.
- Conduct
a half-day interactive sourcing session with your company's key
executives to
gather background and content that will differentiate your company
and its products.
- Conduct
a half-day interactive messaging workshop with your key executives
to develop
the content for a single, clear, concise corporate or product
message that resonates with your customers and the media.
- Prepare
and present a formal presentation and written report of Hoffman's
recommendations for strategic positioning and high-level messages.
- Prepare
press kit contents including Q&A, Fact Sheet, and company
backgrounder.
- All materials
are prepared and delivered by a team of crackerjack Hoffman professionals.
And it all belongs to you. Hire your own PR manager to develop
tactics and make it happen. Hire another agency. And if the fit's
right and the timing's right, advance a relationship with us.
For more information
contact:
John Radewagen, VP Corporate Communications
The Hoffman Agency
(408) 975-3005 or jradewagen@hoffman.com
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics, and traditional
media relations-all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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