• PageLines-AMSlookstoHoffmantoraiseAsiaprofilethroughthoughtleadership.jpg Hoffman Asia Pacific Lands Brief for Thought Leadership - Hoffman Asia Pacific Lands Brief for Thought Leadership re Alexander Mann Solutions, a talent acquisition company, turns to Hoffman Asia Pacific to raise its profile in the region through thought leadership...
  • Korean Daily Features Tech PR Advice From The Agency - Korean Daily Features Tech PR Advice From The Agency re One of the largest Korean daily newspapers, The Chosun Libo, sat down with Lou Hoffman on where the PR industry is headed ...
  • news-img Why PR Should Lead the Charge for Organic Search - Why PR Should Lead the Charge for Organic Searchre By Steve Burkhart GM of The Hoffman Agency,North America SEO consultancies have propagated like a chemical experiment gone wrong. After all, Google now generates more than $10 billion per quarter in revenue from AdWords or pay-per-click (PPC) campaigns, so you know SEO consultancies have been minting […]
  • Bell Labs celebrates Big Bang anniversary with innovation campaign - Bell Labs celebrates Big Bang anniversary with innovation campaign re Bell Labs, Alcatel-Lucent's research and innovation arm, marked the anniversary of a discovery that confirmed the Big Bang Theory. In late 2013, the chief technology officer of Alcatel-Lucent, Marcus Weldon, was named president of Bell Labs, the company’s research and innovation arm. Weldon, who joined […]
  • old-story-arc PR’s answer to the classic storytelling arc - PR’s answer to the classic storytelling arcore By Lou Hoffman Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I drove to see “Zero Dark Thirty” a while back, I wondered how the heck the movie would build drama. I already knew how the story ended. Yet, the […]
  • The Brand China Global Roundtable - The Brand China Global Roundtable was held on August 18 in Beijing. Top executives from China's major companies going global participated in the discussion alongside Hoffman Agency CEO Lou Hoffman and Jason Wincuinas, Managing Editor of Campaign Asia.