Korean Daily Features Tech PR Advice From The Agency reOne of the largest Korean daily newspapers, The Chosun Libo sat down with Lou Hoffman on where the PR industry is headed ... Read More
Why PR Should Lead the Charge for Organic Searchre
By Steve Burkhart GM of The Hoffman Agency,North AmericaSEO consultancies have propagated like a chemical experiment gone wrong. After all, Google now generates more than $10 billion per quarter in revenue from AdWords or pay-per-click (PPC) campaigns, so you know SEO consultancies have been minting revenue for themselves too... Read More
Bell Labs celebrates Big Bang anniversary with innovation campaign re
Bell Labs, Alcatel-Lucent's research and innovation arm, marked the anniversary of a discovery that confirmed the Big Bang Theory.In late 2013, the chief technology officer of Alcatel-Lucent, Marcus Weldon, was named president of Bell Labs, the company’s research and innovation arm. Weldon, who joined Bell Labs in 1995 as a postdoctoral researcher in the physics department, is keen to re-ignite the organization’s legacy of cutting-edge innovation Read More
PR’s answer to the classic storytelling arcore
By Lou Hoffman
Virtually every novel reflects some form of the classic storytelling arc.
Same goes for movies.
As I drove to see “Zero Dark Thirty” a while back, I wondered how the heck the movie would build drama. I already knew how the story ended. Yet, the CIA operative played by Jessica Chastain had to with stuff going cockeyed again and again to the point that I lost myself in the story and indeed could feel the tension building.In the communications business, we don’t have 300 pages or two hours on the silver screen to define characters or advance a plot with the requisite twists and turns that culminate in a payoff and happy ending... Read More
The Brand China Global Roundtable was held on August 18 in Beijing. Top executives from China's major companies going global participated in the discussion alongside Hoffman Agency CEO Lou Hoffman and Jason Wincuinas, Managing Editor of Campaign Asia.Read More