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Description
The Web Audit Competitive Analysis is an extension of the Web Audit.
The service contains the same elements of the Web Audit with the
addition of a competitive analysis that compares the corporate Web
site to the sites of up to four competitors. The service provides
an analysis of the strengths and weaknesses of each site and includes
a comprehensive report that documents strategic counsel and recommendations
based on the findings. Similar to the Web Audit, the Web Audit Competitive
Analysis is based on The Hoffman Agency's core competencies - public
relations and marketing communications.
| Product Features |
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Comprehensive site
analysis focusing on public relations and marketing communications |
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Comparison of the
site to industry standards and best practices found throughout
the Internet |
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Comparison of the
site to the sites of up to four competitors |
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Analysis report documenting
Web Audit findings and recommendations |
| Objectives |
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To elevate the corporate
site above the sites of competitors through a comprehensive
analysis |
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To enhance user experience
associated with the corporate Web site based an analysis of
industry standards and best practices found throughout the Internet |
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To generate a positive
impression among site visitors by providing relevant and comprehensive
corporate resources and collateral materials |
Measurement
The Hoffman Agency will counsel the client on various measurement
and site monitoring strategies. The client's Web team could then
use these strategies to determine increases in site visitors, length
of visit, document download numbers and other information.
| Product Enhancements |
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Search Engine Optimization |
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The Web Audit Competitive Analysis
will reveal additional product enhancements |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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