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Description
The Hoffman Agency's Search Engine Optimization service positions
corporate Web sites for increased traffic by improving site accessibility
through search engines. Search engines frequently update or change
the methods in which they identify and rank Web sites during user
searches. The Hoffman Agency's online communications practice continually
stays abreast of these changes and researches appropriate solutions.
The Search Engine Optimization service consists of a source code
audit of the corporate Web site. The resulting audit findings will
be documented in a report containing strategic recommendations to
increase search engine rankings.
| Product Features |
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An audit analyzing
current search engine rankings |
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A competitive analysis
comparing the original audit with up to four competitive sites |
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An analysis of the
Web site's source code for search engine keywords and meta tags |
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A report documenting
audit findings and strategic recommendations |
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Submission
into search engine directories until an index is generated by
keyword searches |
| Objectives |
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To raise site traffic
levels by obtaining the highest search engine placement possible
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To gain competitive
ranking among industry keywords and phrases |
Measurement
The Hoffman Agency will provide measurement reports that indicate
search engine placements among popular search engines and directories.
Because it often takes months for a site to appear or change positions
within a search engine, the Agency will continually run such reports
until an index is generated.
| Product Enhancements |
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Web Audit |
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Web Audit Competitive
Analysis |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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