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Description
Members of the press and analyst communities often rely on the power
of the Internet when conducting company research for articles and
reports. The Hoffman Agency designed its Interactive Press Kit product
to deliver a single interactive resource that fits these research
needs. The product is much more than simply "Webifying"
a traditional press kit. It emphasizes a combination of traditional
press kit resources and multimedia elements to produce a clear and
complete message. For example, an Interactive Press Kit can contain
traditional items such as press releases, white papers and executive
bios. In addition to these traditional items, it can also include
high-resolution product and executive photos, streaming video and
audio files, animation and much more. With an Interactive Press
Kit, site visitors have access to all the necessary information
they need to produce a positive story at a fraction of the cost
of a traditional press kit.
| Product Features |
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Strategic counsel and site development |
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Web site hosting for a period
of six months |
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Streaming video, audio and multimedia
hosting for a period of six months |
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Unique and customizable URL |
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Seamless integration with the
look and feel of the corporate Web site |
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Archive and search function integration |
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Development of a user-friendly
interface for form-based content submissions |
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Online distribution of two ICRs |
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Mass e-mail distribution
to a targeted list of contacts |
| Objective |
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To supply site visitors
with a robust and dynamic resource that provides instant access
to related information needed to produce a complete and accurate
story |
Measurement
The Hoffman Agency's online communications practice will provide
a comprehensive measurement report containing detailed information
on site visitors and downloaded resources. These reports will be
generated and distributed at the project's 24-hour, one-week, two-week
and four-week marks. After the four-week mark, a measurement report
will be generated at the end of each month during the life of the
project.
| Product Enhancements |
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Complete ICR Online Message Distribution
Campaign |
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Web Poll |
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Strategic Consultation
from The Hoffman Agency's Corporate Communications Group |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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