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Description
The popularity of the Internet has created news-consumers that actively
search for their own news sources. This has allowed public relations
practitioners to deliver company messaging directly to target audiences,
bypassing traditional media gatekeepers. The Interactive Consumer
Release (ICR) takes the Internet's popularity as a news gathering
source into account. It applies strategy to an in-depth understanding
of how online news channels and databases function. For example,
thousands of Internet sites subscribe to syndicated content based
on subject, keywords and/or industry. The Hoffman Agency's online
communications practice knows which online distribution services
feed these syndication services. With this information, we can be
assured that ICRs will be viewed from major Web portals to small
niche sites. Because the content found within these portals, news
sites and niche sites is searchable, audiences can be targeted and
qualified by integrating language consistent with industry buzzwords.
In short, company information and messaging is delivered straight
to the qualified news-consumer without relying on the media.
| Product Features |
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Online distribution
service to qualified online databases |
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Strategic content
and campaign consultation |
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Measurement report documenting
results throughout multiple online news sites |
| Objectives |
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To effectively distribute
corporate messaging through online channels resulting in increased
brand presence and recognition |
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To bypass traditional
media gatekeepers by delivering controlled corporate messaging
directly to qualified news-consumers |
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To create an interactive
news experience by driving news-consumers to designated Internet
landing sites for additional content |
Measurement
A final measurement report will be provided after the distribution
of each ICR. These reports will contain a representative sample
of approximately 20 screen grabs and/or URLs from sites displaying
the ICR content.
| Product Enhancements |
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Interactive Press Kit |
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Interactive Press Release |
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e-Zine |
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e-Newsletter |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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