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Description
The Internet allows public relations practitioners to bypass traditional
media channels by delivering customized information directly to
target audiences. It creates an intelligence loop where credible
and relevant news can be distributed directly to pre-qualified audiences
that proactively request additional information. The E-Zine campaign
is the backbone of this intelligence loop. It creates an online
publication that acts as a designated landing page containing chronicled
and indexed company content. Content can include any information,
such as articles, press releases, white papers, fact sheets and
links to further information and resources. The E-Zine is a growing
entity, and information is continually updated. When new issues
are posted, the existing information is chronicled and archived,
creating a valuable and complete information resource that can be
indexed by all major search engines.
| Product Features |
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Strategic counsel and site development |
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Web site hosting for a period
of six months |
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Streaming video, audio and multimedia
hosting for a period of six months |
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Unique and customizable URL |
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Seamless integration with the
look and feel of the corporate Web site |
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Archive and search function integration |
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Development of a user-friendly
interface for form-based content submissions |
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Online distribution of two ICRs |
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Introductory mass e-mail distribution
to a targeted list of contacts |
| Objective |
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To create a continually
growing online resource that increases corporate awareness and
industry presence through consistent communication with qualified
audiences |
Measurement
The Hoffman Agency's online communications practice will provide
a comprehensive measurement report containing detailed information
on site visitors and downloaded resources. These reports will be
generated and distributed at the project's 24-hour, two-week and
one-month mark. After the one-month mark, a measurement report will
be generated at the end of each month during the life of the project.
Please request to see a sample measurement report.
| Product Enhancements |
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e-Newsletter |
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ICR Online Message Distribution
Campaign |
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Web Poll |
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Interactive Press
Kit |
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Interactive Press
Release |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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