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Description
The e-Newsletter is a permission-based communications campaign used
to proactively distribute corporate content to a qualified audience
of subscribers. Permission-based communications and marketing campaigns
have become solutions devoted to address consumer privacy and SPAM
issues that online marketing efforts have faced in the past. Opt-in
e-mail lists make it possible to target a large volume of qualified
audiences who have indicated an interest in a specified area. With
these lists, The Hoffman Agency can develop a comprehensive e-mail
marketing campaign to distribute articles, product and service information,
sweepstakes offerings and surveys. Embedded URLs are included in
the content of the newsletters to drive qualified traffic to designated
Internet landing sites such as an e-Zine, Interactive Press Kit
or corporate media center. All of these efforts lead to increased
site traffic, more qualified prospect databases, increased visibility
and branding throughout industry markets.
| Product Features |
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Regular distribution of e-Newsletters
as defined by the agreed campaign outline |
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Unique and customizable
e-mail address |
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Strategic content
and distribution consultation |
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Subscriber database
management |
| Objectives |
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To establish an interactive
communications campaign that delivers controlled corporate news
and information to qualified subscribers via consistent permission-based
outreach |
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To drive pre-qualified
subscribers to designated Internet landing sites containing
additional corporate content and messaging through the use of
embedded URLs within the e-Newsletters |
Measurement
The Hoffman Agency will provide extensive measurement reports containing
advanced tracking information surrounding the E-Newsletter campaign.
These reports will be generated at the end of each month during
the life of the campaign. Over a period of time, information gathered
in these reports can be compiled to create subscriber profiles that
could be used for future communication outreach efforts.
| Product Enhancements |
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e-Zine |
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Interactive Press Kit |
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Interactive Press
Release |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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