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Description
A corporate Web site provides Internet audiences with a constant
window into the company. It is important that this window represent
the company accurately and effectively. If the site is constructed
poorly with difficult navigation and inadequate resources, it reflects
negatively on the company and diminishes credibility. To safeguard
our clients' Web investments, The Hoffman Agency has developed a
Web Audit service that focuses on our core competencies - public
relations and marketing communications.
The Web Audit analyzes key features within a corporate
site, such as layout, functionality and content. This analysis is
then compared to industry standards and best practices displayed
throughout the Internet. A prime example is the corporate pressroom.
Do press and analyst audiences have to search for current or archived
press releases? Once found, are supporting collateral materials
easily accessible? Are journalists provided with enough information
to write a complete story? Elements such as these can mean the difference
between a positive or negative impression, which can ultimately
have a dramatic effect on press coverage.
| Product Features |
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Comprehensive site analysis focusing
on public relations and marketing communications |
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Comparison of site to industry
standards and best practices found throughout the Internet |
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Analysis report documenting Web
Audit findings and recommendations |
| Objectives |
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To enhance user experience
associated with the corporate Web site based on an analysis
of industry standards and best practices found throughout the
Internet |
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To generate a positive
impression among site visitors by providing relevant and comprehensive
corporate resources and collateral materials |
Measurement
The Hoffman Agency will counsel the client on various measurement
and site monitoring strategies. The client's Web team could then
use these strategies to determine increases in site visitors, length
of visit, document download numbers and other information.
| Product Enhancements |
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Web Audit Competitive Analysis |
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Search Engine Optimization
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The Web Audit will
reveal additional product enhancements |
For more information, please contact:
The
Hoffman Agency
(408) 286-0133
More about
The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics and traditional
media relations - all designed to make the connections your company
needs to tell its stories in the most compelling ways possible.
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