The Hoffman Agency's Media Training Programs are designed to help corporate spokespeople deal confidently with media interviews to generate positive results. All programs are highly customized with examples tied to each company's real-world situations. What differentiates Hoffman media training is the dual emphasis on message preparation and interview techniques. Workshop content includes understanding the media, what makes a good news story, defining key messages, interview preparation, managing difficult questions, dos and don'ts when interacting with the media, mock videotaped interviews and critiques.

 

  
 
 
 
Modules Participants Content
Media Training Boot Camp

A basic module

Two to four hours for up to four spokespeople

  • Senior executives OR
  • Product marketing managers
A beginning program for first-time or less-experienced spokespeople. Includes the following content:
  • Understanding the media
  • Creating clear and concise messages for each interview
  • Telling your story in a compelling way
  • Performing effectively in an interview situation
  • Videotaped mock interviews and feedback
  • Broadcast media basics
Executive Broadcast Training

Individual training

Half-day session
  • CEO or senior-level executives anticipating intensive broadcast campaigns
  • Focuses one-on-one training recommended for CEOs and executives participating in Hoffman's CEO Elevation Program. Includes the following content:
  • Behind-the-scenes look into how members of the broadcast media think and what reporters look for in an interview
  • What makes a good sound bite?
  • Insider tips directly from reporters§ An emphasis on compelling storytelling and clear, concise delivery
  • Studio-style, on-camera mock broadcast interviews
  • Feedback and areas for ongoing improvement
Pre-interview Briefing

Small group or individual

One to two hours
  • Senior executives
  • Product managers
  • Customized session geared to a specific interview opportunity. Optimizes basic or executive broadcast training. Includes the following content:
  • Dos and don'ts in an Interview
  • Targeted media briefing on interviewer background, interview style, show format (broadcast) and audiences
  • On-camera mock interviews focused on anticipated questions and issues
  • Evaluation and critique
 

For more information, contact:
John Radewagen, VP Corporate Communications
The Hoffman Agency
(408) 975-3005 or jradewagen@hoffman.com

More about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987 and is recognized for its leadership in high-tech PR. The company's strengths are in strategic counsel, creative tactics, and traditional media relations-all designed to make the connections your company needs to tell its stories in the most compelling ways possible.