Your PR team has nailed a series of interviews for your press tour, but as your company's spokesperson, it's going to be your job to deliver. Great interviews are a combination of solid content, preparation and concise delivery. The Hoffman Agency's media training programs are designed to help company spokespeople, from corporate executives to product managers, formulate their messages and deal confidently with reporter and editor interviews. While most media training programs focus primarily on delivery, the hallmark of HA's media training is an emphasis on understanding the media as a customer, clarifying key messages, learning how to build a compelling story and delivering in the interview. Participants will leave the program with pragmatic and immediately useful skills. Each seminar is highly customized with examples tied to your company's real-world situations.

Hoffman trainers are experienced public relations professionals who interact daily with reporters. Many are former reporters themselves. This experience provides an important context and a rich cache of anecdotes and examples that keep the training lively and engaging. HA trainers prepare extensively for each program relying on an appropriate client contact to build and customize each company's program.

All training modules also include "straight-from-the-horse's-mouth" video-taped interviews with reporters and editors giving their first-hand insights into the interview process. Click on the What Reporters Have to Say link on the right side of your screen to see for yourself.

For more information, contact:
John Radewagen, VP Corporate Communications
The Hoffman Agency
(408) 975-3005 or jradewagen@hoffman.com

More about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987 and is recognized for its leadership in high-tech PR. The company's strengths are in strategic counsel, creative tactics, and traditional media relations-all designed to make the connections your company needs to tell its stories in the most compelling ways possible.