CNBC ASIA APPOINTS REGIONAL AD AGENCY AND PR AGENCY IN HONG KONG

SINGAPORE- December 7, 2000 - CNBC Asia recently announced the appointment of M&C Saatchi (Singapore) as its advertising agency for pan-regional advertising and The Hoffman Agency as its public relations agency in Hong Kong.

According to Scott Goodfellow, CNBC Asia’s CEO: “There is a growing demand for fast-breaking business news, which has led CNBC to increase our live business coverage to an unprecedented 18 hours a day. This also raises the bar on how effectively we communicate with our audience and business partners, which is why CNBC Asia has enhanced its advertising and PR resources with the appointment of M&C Saatchi and The Hoffman Agency.”

Says Huw Griffith, M&C Saatchi’s CEO: “WeÕre excited and eager to work closely with CNBC Asia to develop and deliver impactful campaigns that will reflect the power and relevance of the CNBC brand.”

Says Michelle Herman, The Hoffman Agency’s Managing Director of Asia Pacific: “The Hoffman Agency is confident that our working with CNBC Asia on the ground in Hong Kong will successfully keep viewers glued to the network as well as encourage viewership among the uninitiated.”

M&C Saatchi, the world’s newest global advertising agency, believes in combining energy and passion with experience and expertise. Despite being only five years old, M&C Saatchi has built an enviable blue chip client list which has expanded the agency’s current billings in Singapore to S$50 million. It has won numerous awards including Cannes Clio, New York Festival, Singapore Creative Circle and Long Xi.

The Hoffman Agency is a global public relations agency focused solely on the high-technology arena. With its Asia Pacific headquarters in Hong Kong, the company also offers clients a regional AP network of offices in Singapore, China, Tokyo, and Korea. Leveraging thirteen years of public relations experience in Silicon Valley, Hoffman offers clients the best of both worlds: knowledge of the IT and Internet industries as well as the ability to localize PR on a country-by-country basis and build a company’s story beyond borders.

About CNBC Asia

Launched on February 2, 1998, CNBC Asia is a service of Dow Jones & Company (DJ), publisher of The Wall Street Journal and its international and online editions and provider of vital world business and financial information; and NBC, a leading television network in the U.S. NBC is the broadcasting unit of General Electric Company (GE), one of the most successful companies in the world. Headquartered in Singapore, CNBC Asia is available in over 20 million homes. The service is distributed via satellite, cable and terrestrial broadcast networks.

For more information, please contact:
Mai Tatoy
Tel. no.: (65) 323 0488
Fax no.: (65) 223 0020

About The Hoffman Agency

The Hoffman Agency (http://www.hoffman.com/) is an international technology and Internet PR firm. The Silicon Valley-based company, with U.S. offices in San Jose, Denver and Princeton, N.J., recently expanded its overseas operations to include Korea. The agency now runs five offices in Asia-Pacific, covering Japan, mainland China, Hong Kong and Singapore, as well as Korea. Future plans call for Hoffman locations in Europe and additional offices in Asia.

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Editorial Contact:

Simone Souza
The Hoffman Agency
(408) 975 3090
ssouza@hoffman.com