| Strategies Change for Top Surfing
10/15/1998
By Gene Koprowski
One of the most frustrating facets of life on-line
is finding, and keeping, important information. Sure, you can surf
to a Web site and bookmark the page. But what happens if the page
is updated, or, worse, disappears? Then the facts you thought were
just a few clicks away are no longer accessible.
"Web pages are like gardens. They change every single
day," says Daniel Janal, a lecturer at the University of California,
Berkeley and author of the Online Marketing Handbook.
The growth of the Internet, and the constantly churning
content of many high-profile Web sites, is proving to many long-time,
smart users of the Web that new surfing strategies beyond bookmarking
are needed to keep the information you need at your fingertips.
Saving Web content to your hard drive - or an external
storage device - is the first step. Organizing that information
into your own personal library is the next move, and the most important
part of the process.
Where do you begin?
First, you can either buy, or download free, so-called
"off-line browser" programs. These programs, like WebWacker (bluesquirrel.com/whacker/),
and Hot Off The Web (hotofftheweb.com), enable you to copy entire
Web pages, including text, HTML, GIF files, and download them on
to a storage disk.
The programs enable you to search through your storage
disk as if you were searching through a live Web connection. The
software also can be programmed to go live on to the Web once a
week, or even daily, to search through designated sites and provide
updated information until the site ceases to exist.
"That is really great for people who are doing competitive
research, or who are monitoring the price of a number of stocks,"
notes Mr. Janal. "You get the information updated right away, without
having to go through the process of getting on-line."
The products are relatively inexpensive. Web Whacker
is priced at US$49.95, while Hot Off The Web is priced at $29.95.
Both require only a 486/66 PC with 8 MB of RAM.
There are other strategies that you can follow if
you are not interested in paying for those kinds of software programs.
For example, you could simply cut and paste the text from Web pages
into a word-processing program.
The articles can be arranged by subject category,
in much the same way that a Web search engine classifies content:
there can be one file for stories about personal computers, another
for articles about modems, and still another for copy concerning
digital devices, like the Psion hand-held PC. Whatever subject areas
are of interest to you are worth creating files for, experts note.
"Then, when you go back and write a report, you can
go back to the original files, pull material out of them, and easily
locate the time and date and publication for attribution," says
Mr. Janal.
Don't rely solely on the "Save As . . ." function
found on the Microsoft Explorer and Netscape Navigator browsers.
Often, saving a document from there to the hard drive will result
in a file with a lot of encrypted drivel - basically the Web page
in HTML code form, and, perhaps the URL of the coveted content.
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