There's a good reason television is considered the world's "most powerful medium." No other vehicle can deliver the same potential reach and impact. On any given day the business news programs are looking for dozens of expert resources who have the mettle to go on the air and tell good solid stories. So, if you want to increase executive visibility, it's imperative to communicate effectively through the broadcast media. Our Executive Broadcast Training, designed specifically for CEOs and other high-level executive spokespeople, prepares these key executives to successfully deliver their key messages with confidence and credibility. Executive Broadcast Training positions your executives for success, so each and every opportunity can be leveraged fully.

A Comprehensive Approach
The HA Executive Broadcast Training team, led by a seasoned television producer and reporter, comprise experienced public relations professionals who interact daily with reporters. The training offers executives a behind-the-scenes look into how members of the broadcast media think. What are reporters looking for in an interview? What makes a good sound bite? In addition to valuable insider video tips directly from reporters, the training emphasizes compelling storytelling and clear, concise delivery. But real learning is by doing. Through a series of studio-style, on-camera mock broadcast interviews, we put executives through the paces, honing corporate messages, bridging techniques, style and delivery. On-the-spot analysis and feedback provide the basis for ongoing improvement.

Need proof? Hear what Scott Budman, Tech Reporter for KNTV News says about the importance of effective broadcast interviewing skills.

For more information, contact:
Sheri Baer, Mass Media Director
The Hoffman Agency
(408) 975-3035 or sbaer@hoffman.com

More about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987 and is recognized for its leadership in high-tech PR. The company's strengths are in strategic counsel, creative tactics and traditional media relations - all designed to make the connections your company needs to tell its stories in the most compelling ways possible.