According to a study by research firm Wirthlin Worldwide, that other 40 percent of your company's reputation is based on the performance of your executives, in particular, your CEO. Think about it. John Chambers equals Cisco; Andy Grove, Intel; Marc Andreeson, Netscape and now LoudCloud; and, of course, Bill Gates, Microsoft. And it's much more than serendipity that made these individuals media darlings. It's strategy and process and a lot of hard work and commitment on the part of those individuals. Not all CEOs are the stuff that BusinessWeek covers are made of, but for those who are not afraid to wear their passion on their sleeves, there's much to be gained - 40 percent of your company's reputation to be exact.

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For more information, contact:
John Radewagen, VP Corporate Communications
The Hoffman Agency
(408) 975-3005 or jradewagen@hoffman.com

More about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987 and is recognized for its leadership in high-tech PR. The company's strengths are in strategic counsel, creative tactics and traditional media relations - all designed to make the connections your company needs to tell its stories in the most compelling ways possible.