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The
Hoffman Agency's CEO Elevation Program is designed to mine the content
that will best showcase your CEO, and deliver it to your key influencers
as compelling story material. How do we do it?
- Regular
sourcing sessions with your CEO, and those who know him/her, with
the goal of developing one or more campaigns or story themes to
drive home in an interview
- In-depth
training on delivering your messages to the media
- Executive
broadcast training
- Ongoing
outbound media relations
- Strategic
relationship-building meetings with editors, reporters and analysts
- Pre-interview
briefing sessions
- Executive
speaking opportunities; e.g., keynotes and panels
- Authored
columns or commentary
- Live and
taped broadcast interviews
- Executive
personality Web page
- HA staff
support and ongoing performance feedback
The Hoffman
Agency CEO Elevation Program is an ongoing program designed to complement
your product PR program with a special emphasis on your executives.
If you'd like to know more about how The Hoffman Agency can raise
the visibility of your CEO and other high-level executives, click
on the video link on the right side of your screen, The
Most Compelling Story, for a first-hand look at one of Hoffman's
real-client CEO Elevation Programs.
For more information,
contact:
John Radewagen, VP Corporate Communications
The Hoffman Agency
(408) 975-3005 or jradewagen@hoffman.com
More
about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987
and is recognized for its leadership in high-tech PR. The company's
strengths are in strategic counsel, creative tactics, and traditional
media relations-all designed to make the connections your company
needs to tell its stories in the most compelling ways possible. |
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