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Theres nothing like the voice of experience.
That's the idea behind our Insights from the
Trenches program, where HA vice presidents and account directors
give presentations once a month to our junior and mid-level employees.
Whether you're just out of college, or have several years in the field,
these sessions really help to fill in the big picture.
This program offers invaluable battle-tested winning
strategies from the veterans themselves.
Session themes can range from general business topics
like expectation management and creativity, to PR-focused topics like
building client relationships and practicing international PR.
The interactive format of these sessions invites comments,
questions, discussions, and creative, informal interaction. Often there's
a chance to practice a new technique right in the session, with immediate
feedback from the presenter.
We think its a fun, easy way for our account
team members to keep learning, while giving our senior staff the opportunity
to share a few war stories and pass on some hard-earned knowledge.
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