Insights from the Trenches

There’s nothing like the voice of experience.

That's the idea behind our “Insights from the Trenches” program, where HA vice presidents and account directors give presentations once a month to our junior and mid-level employees. Whether you're just out of college, or have several years in the field, these sessions really help to fill in the big picture.

This program offers invaluable battle-tested winning strategies from the veterans themselves.

Session themes can range from general business topics like expectation management and creativity, to PR-focused topics like building client relationships and practicing international PR.

The interactive format of these sessions invites comments, questions, discussions, and creative, informal interaction. Often there's a chance to practice a new technique right in the session, with immediate feedback from the presenter.

We think it’s a fun, easy way for our account team members to keep learning, while giving our senior staff the opportunity to share a few war stories and pass on some hard-earned knowledge.