Creative thinking. Isn't that what all clients want from their consultants? You'd better believe it.

It starts from day one, during the proposal phase, when we're just one of many PR firms pitching a new piece of business. You do the research, hold the brainstorming sessions, leverage existing expertise, assess the markets, develop your recommendations and package all of this in a polished and professional way. But how do you differentiate your company from the pack?

At The Hoffman Agency, we aim to provide our clients "outside the box" thinking in everything we do. It starts during the business development phase, when we're creating the pitch with the aim of providing at least 60 percent new information to every potential client.

Whether it be naming a cocktail after a CEO for a tradeshow and promoting it, holding a company re-naming game via the Internet and sending an armored car to deliver the cash award, or partnering with a competitive PR agency to provide a client the best possible servicing team -- our goal is to provide an element of creativity in everything we do.

How else can we justify the claim that we're a company that "thinks and does things differently"?