More than 60 percent of our revenue comes from clients who have worked with us three years or longer.

That's no accident.

We view the evaluation process between a prospective client and a PR agency as a two-way street. Along this line, we've established criteria for what constitutes a good fit between a client and The Hoffman Agency.

One of the keys to a good fit involves the client treating us as a partner. What constitutes a good partner can take many different forms, but here are a couple of examples.

We often work with clients who have an internal PR department. While we recognize that part of our role involves supporting the internal PR team, we also expect to take the lead role on some activities. This enables our account professionals to gain the satisfaction of seeing an activity through from start to finish, with bottom-line accountability.

Our access to client information and senior executives provides another example of being treated as a partner. By hearing information firsthand, we not only can produce better work, but feel part of a team effort.

Above it all, partnership starts with mutual respect. With respect as the starting point, we can move into the never-ending process of building trust, which ultimately comes from contributing to the client's business objectives.