When you're trying to secure broadcast coverage, you're well advised to "think like a producer." That's easy for us at The Hoffman Agency. Hoffman Broadcast Services is led by a seasoned broadcast pro with 13 years television news and video production experience. Here are a few inside observations:

• Broadcast outlets may not have the resources or budget to cover your story.
• If you have a good story, it's possible to facilitate and encourage broadcast media pick up.
• What the broadcast media needs to tell your story may be very different from what you might think.

So what does it take to get airtime? In many cases, quality, professional video production can effectively increase your odds for coverage. And that's where Hoffman Broadcast Services really excels. What we offer is in-the-trenches broadcast news and production experience melded with valuable PR know-how. We work with our clients to make sure they deliver compelling messages. We package the content, so media targets can easily cover the story. With every video production, we carefully balance the needs of the media and our corporate clients. Knowing how both sides think is a key component to successful broadcast PR initiatives.

Broadcast Media Outreach
Add aggressive outreach to your first-rate broadcast package and further increase the odds that airtime will be yours. Hoffman broadcast professionals understand how the media works. We understand their language and know how to break through the deadline-driven, highly competitive nature of the industry. We've built relationships with key producers and know many personally. With distribution options ranging from targeted pitching to satellite feeds, HA can get your stories on a producer's radar for consideration. And that translates into coverage.

Hoffman's corporate video productions have been honored with Mercury Excellence and Creativity in Public Relations Awards and have received extensive network, cable and local television market pick up.

For more on video storytelling, click on the video window to the right for a real-client case study.

For more information about Hoffman's Broadcast Services, contact:
Sheri Baer, Mass Media Director
The Hoffman Agency
(408) 975-3035 or sbaer@hoffman.com

More about The Hoffman Agency
The Hoffman Agency has been advising high-tech companies since 1987 and is recognized for its leadership in high-tech PR. The company's strengths are in strategic counsel, creative tactics and traditional media relations - all designed to make the connections your company needs to tell its stories in the most compelling ways possible.