As part of its Agencies of the Year feature, MC provides
a PR Agency Scorecard. The Hoffman Agency makes the honor roll of top tech-related
PR agencies.
| 1998 PR Agency
Scorecard
|
|
|
City of HQ
|
Head Count
|
All Revenues
|
|
Tech Revenues
|
|
|
|
|
|
1997
|
1998
|
1997
|
1998
|
| A&R Partners
|
Redwood City, Calif.
|
43
|
2,853,925
|
4,226,395
|
2,853,925
|
4,226,395
|
| AlexanderOgilvy
PR Worldwide
|
San Francisco
|
162
|
11,491,061
|
17,890,000
|
11,491,061
|
17,890,000
|
| Applied Communications
|
San Francisco
|
39
|
3,432,579
|
4,093,128
|
3,432,579
|
4,093,128
|
| Benjamin Group
|
Campbell, Calif.
|
75
|
7,490,000
|
n/a
|
7,490,000
|
n/a
|
| Blanc & Otus
|
San Francisco
|
72
|
6,418,832
|
8,091,587
|
6,418,832
|
8,091,587
|
| The Bohle Company
|
Los Angeles
|
25
|
2,615,991
|
3,751,600
|
2,449,923
|
3,133,403
|
| Brodeur Porter
Novelli
|
Boston
|
267
|
17,800,000
|
25,700,000
|
17,300,000
|
24,700,000
|
| CCS PR
|
Carlsbad, Calif.
|
18
|
1,440,347
|
1,516,508
|
1,440,347
|
1,516,508
|
| Chen PR
|
Waltham, Mass.
|
23
|
1,600,000
|
2,400,000
|
1,600,000
|
2,400,000
|
| Coppithorne &
Bellows
|
San Francisco
|
236
|
21,597,555
|
23,563,683
|
19,863,246
|
23,563,683
|
| Corporate Technology
Communications
|
Chicago
|
18
|
0
|
1,389,681
|
0
|
844,043
|
| Cunningham Communications
|
Palo Alto, Calif.
|
134
|
17,390,000
|
20,437,000
|
17,390,000
|
20,437,000
|
| Duffey Communications
|
Atlanta
|
45
|
3,820,000
|
5,010,000
|
1,970,000
|
2,100,000
|
| Edelman PR Worldwide
|
Los Angeles
|
1250
|
132,000,000
|
154,000,000
|
2,728,000
|
3,400,927
|
| Fitzgerald Communications
|
Cambridge, Mass.
|
72
|
7,000,000
|
n/a
|
n/a
|
n/a
|
| Fleishman-Hillard
|
St. Louis
|
1231
|
115,193,000
|
136,272,000
|
24,445,000
|
36,322,000
|
| GCI Group-SF
Office
|
San Francisco
|
44
|
3,600,000
|
5,300,000
|
n/a
|
n/a
|
| Golin Harris
|
Chicago
|
410
|
42,700,000
|
49,600,000
|
12,400,000
|
16,200,000
|
| The Hoffman Agency
|
San Jose
|
65
|
5,147,134
|
6,500,000
|
5,147,134
|
6,500,000
|
| The Horn Group
|
San Francisco
|
45
|
3,700,000
|
4,300,000
|
3,700,000
|
4,300,000
|
| InterActive Public
Relations
|
San Francisco
|
25
|
1,603,000
|
2,132,000
|
1,603,000
|
2,132,000
|
| Ketchum PR Worldwide
|
New York
|
1200
|
96,620,000
|
111,000,000
|
15,850,000
|
n/a
|
| KSK Communications
|
Vienna, Va.
|
36
|
3,984,398
|
4,017,795
|
3,187,518
|
3,214,326
|
| Lois Paul &
Partners
|
Burlington, Mass.
|
123
|
13,193,716
|
13,482,032
|
n/a
|
n/a
|
| Miller/Shandwick
|
Boston
|
200
|
22,910,000
|
n/a
|
n/a
|
n/a
|
| Niehaus Ryan
Wong
|
South San Francisco
|
66
|
7,000,000
|
7,700,000
|
7,000,000
|
7,700,000
|
| Rainier
|
Princeton, Mass.
|
22
|
1,600,000
|
2,000,000
|
1,600,000
|
2,000,000
|
| Schwartz Communications
|
Waltham, Mass.
|
157
|
10,955,298
|
15,058,675
|
10,955,298
|
15,058,675
|
| Text 100
|
San Francisco
|
260
|
17,600,000
|
25,900,000
|
17,600,000
|
25,900,000
|
| TSI Communications
Worldwide
|
New York
|
146
|
12,965,000
|
15,907,144
|
12,965,000
|
15,907,144
|
| Upstart Communications
|
Emeryville, Calif.
|
49
|
5,827,000
|
6,624,000
|
5,827,000
|
6,624,000
|
| Waggener Edstrom
|
Lake Oswego, Ore.
|
409
|
41,000,000
|
47,000,000
|
n/a
|
n/a
|
| The
Weber Group
|
Cambridge, Mass.
|
210
|
20,515,288
|
23,663,273
|
20,515,288
|
23,663,273
|
| Wilson McHenry
Co.
|
Foster City
|
50
|
5,300,000
|
6,400,000
|
5,300,000
|
6,400,000
|
|
|
|
|
|
|
|
|
| n/a = not available
|
|
